RESUME – genevieve dugan design

Using exceptional photoshop & illustrator skills I transform customers inspiration into custom shoe prints
Training and leading a small custom team of creatives, I’ve been able to increase productivity & quality of the custom experience
Assisted HQ Custom team in recreating the instore customization experience for flagship stores to be more real time and interactive
Have worked on, created & printed 2,000+ pairs of shoes & apparel
Crafted and designed training booklets, large event custom card layouts, as well as contest winner booklets

Worked closely with the teams Design Director as well as Senior Designers
Complete understanding of apparel graphics from briefing to techpacking
Fashion and graphic trend research
Strong grasp of color design, Mens apparel vs Womens apparel, as well as screen printing, embroidery & applique processes

Worked directly with Design Director
Learned about footwear graphics from briefing to techpacking, learned language of communication to factories
Was introduced into the apparel graphics world, began learning basics of apparel print production
Designed to multiple markets including; Inline//flagship, Kohls, custom online